---
title: "Mission & Core Values"
description: "Our mission to liberate humans from manual labor and the 7 core engineering values that drive us."
sidebar:
  order: 2
---

## Our Mission [#mission]

<blockquote class="border-none p-0 m-0 text-lg sm:text-xl md:text-2xl font-bold tracking-tight text-foreground leading-snug">
  “Liberate humans from manual labor to make them focus on creativity, innovation, and making the world a better place.”
</blockquote>

---

## 7 Core Engineering Values [#core-values]

**Innovate with the highest speed and efficiency**

<div class="flex flex-col sm:flex-row gap-6 items-center my-2">
  <img src="/values/value_Innovate.png" alt="Innovate with the highest speed and efficiency" class="w-36 sm:w-44 h-auto shrink-0 object-contain rounded-lg bg-muted/30 p-2" />
  <div class="flex flex-col gap-3">
    <div>
      Innovation is often made by a small number of people (not big companies) because it requires speed and efficiency. We constantly have to do innovative work in all fields with consideration of speed and efficiency.
    </div>
    <div class="border-s-2 border-accent ps-3 text-sm italic text-foreground/90">
      “Did you innovate in your field today?”
    </div>
  </div>
</div>

**Never give up, never surrender**

<div class="flex flex-col sm:flex-row gap-6 items-center my-2">
  <img src="/values/value_NeverGiveup.png" alt="Never give up, never surrender" class="w-36 sm:w-44 h-auto shrink-0 object-contain rounded-lg bg-muted/30 p-2" />
  <div class="flex flex-col gap-3">
    <div>
      Mujin should be the team who NEVER gives up and keeps fighting until the last minute. A quitter never wins and a winner never quits.
    </div>
    <div class="border-s-2 border-accent ps-3 text-sm italic text-foreground/90">
      “Are you a winner or a quitter?”
    </div>
  </div>
</div>

**Take initiative, be independent**

<div class="flex flex-col sm:flex-row gap-6 items-center my-2">
  <img src="/values/value_Initiative.png" alt="Take initiative, be independent" class="w-36 sm:w-44 h-auto shrink-0 object-contain rounded-lg bg-muted/30 p-2" />
  <div class="flex flex-col gap-3">
    <div>
      Are you the FIRST ONE to take action to solve the problem rather than just complain and wait for the environment to change for you? Let's not find fault, find a remedy, anybody can complain.
    </div>
    <div class="border-s-2 border-accent ps-3 text-sm italic text-foreground/90">
      “Are you an initiator or just a complainer?”
    </div>
  </div>
</div>

**Understand the big picture**

<div class="flex flex-col sm:flex-row gap-6 items-center my-2">
  <img src="/values/value_Bigpicture.png" alt="Understand the big picture" class="w-36 sm:w-44 h-auto shrink-0 object-contain rounded-lg bg-muted/30 p-2" />
  <div class="flex flex-col gap-3">
    <div>
      You can achieve great results only after clarifying the purpose by always asking yourself "why are you doing that work", "how does it create value for the company" and "whether you should do it right now."
    </div>
    <div class="border-s-2 border-accent ps-3 text-sm italic text-foreground/90">
      “Does what you are doing right now lead to team goals?”
    </div>
  </div>
</div>

**Pursue the highest quality**

<div class="flex flex-col sm:flex-row gap-6 items-center my-2">
  <img src="/values/value_Quality.png" alt="Pursue the highest quality" class="w-36 sm:w-44 h-auto shrink-0 object-contain rounded-lg bg-muted/30 p-2" />
  <div class="flex flex-col gap-3">
    <div>
      Mujin's products are often required to have big social responsibility since we are not just making hobby products. That is why we have to persist in the quality of all the work we do.
    </div>
    <div class="border-s-2 border-accent ps-3 text-sm italic text-foreground/90">
      “Are you absolutely confident to call your work highest quality?”
    </div>
  </div>
</div>

**Inspire others to grow**

<div class="flex flex-col sm:flex-row gap-6 items-center my-2">
  <img src="/values/value_Inspire.png" alt="Inspire others to grow" class="w-36 sm:w-44 h-auto shrink-0 object-contain rounded-lg bg-muted/30 p-2" />
  <div class="flex flex-col gap-3">
    <div>
      Being just a good player is NOT enough since great things in business are never done by one person; they're done by a team of people. By respecting each other's differences, we have to not just "help" others to grow, but "inspire" others to succeed as a team.
    </div>
    <div class="border-s-2 border-accent ps-3 text-sm italic text-foreground/90">
      “Did you inspire your team member today?”
    </div>
  </div>
</div>

**Be crazy about your job**

<div class="flex flex-col sm:flex-row gap-6 items-center my-2">
  <img src="/values/value_Crazy.png" alt="Be crazy about your job" class="w-36 sm:w-44 h-auto shrink-0 object-contain rounded-lg bg-muted/30 p-2" />
  <div class="flex flex-col gap-3">
    <div>
      Passion is the source of creativity and power. The only way to do great work is to love what you do.
    </div>
    <div class="border-s-2 border-accent ps-3 text-sm italic text-foreground/90">
      “Do you love your work?”
    </div>
  </div>
</div>